Ferrari and Hot Wheels End Diecast License Agreement

For diecast collectors, of course they are familiar with the legendary name Hot Wheels. This brand is very popular with various groups of both young and old, and many car manufacturers offer licensing contracts to make their car diecast, for example Ferrari, Chevrolet, Ford, Lamborghini and others. Collectors really like to collect certain brands and models for inner satisfaction.

Unfortunately, starting next year we will not see another Ferrari in a blue blister typical of Hot Wheels. The latest news from May Cheong Group (MCG) said, the toy company that holds the Maisto and Bburago brands has obtained an exclusive contract with Ferrari to produce its diecast starting in January 2015.

“We are very happy to have a partnership with Ferrari which is one of the most valuable brands in the world,” said Roger Ngan, CEO of May Cheong Group. This agreement is planned to be 25 years old, with models to be made for each brand including radio control, diecast and kit models for Maisto. Bburago will be more exclusive with the choice of Signature Series, Racing, Race and Play and Ferrari Kids.

Knowing this news, Mattel as the manufacturer of Hot Wheels did not see anything of value to them from the contract between Ferrari and MCG, because Mattel himself previously had the exclusive contract. Claimed, this policy will make Mattel begin to reduce the production of 1:64 Ferrari diecast scale slowly before finally being stopped.

The last model that will become a battle for loyal fans of Ferrari Hot Wheels is the 599XX Treasure Hunt series. Come on, for those of you who have a Ferrari Hot Wheels diecast, it’s better to be loved dearly, it could be an expensive item in the future it seems.

Tags: